Content & IA Audit — Project Overview

Austin History Center Website Redesign

221
URLs Inventoried
61
Flagged for Removal
61
Needs Review
6
Nav Sections Restructured
Read Case Study
01

Project Objective

Evaluate all user-facing links, pages, and assets on the Austin History Center website to ensure content is accurate, meaningful, and aligned with user needs.

🔍
Identify
Redundant, outdated, or low-value content across the site — pages that confuse or dead-end visitors.
Improve
Link clarity, navigation structure, and content labeling so visitors can find what they need on the first try.
🏗️
Create
A strong foundation for restructuring site navigation — built around how real visitors think and search, not how the institution is organized internally.

The core principle throughout: Every content and navigation decision is evaluated from the perspective of a new, unfamiliar visitor — not an archivist, not a returning researcher, not staff. If a first-time visitor can't understand it, it gets flagged.

02

Scope & Methodology

In Scope

All AHC-owned webpages — evaluated for content quality, value, accuracy, redundancies, and navigation gaps.

  • Content quality, value, accuracy
  • Redundancies and content gaps
  • Action recommendations for every page
  • User intent classification
External Pages — Placement Audit Only

Pages we cannot edit (APL catalog, external databases) are evaluated for placement only.

"Is this the right place for a user to find this link?"

1
Inventory
Catalog all clickable links and URLs
2
Classify
Tag by category, type, and user intent
3
Evaluate
Assess quality, value, and relevance
4
Identify
Flag redundancies and nav gaps
5
Recommend
Assign: Keep, Rewrite, Merge, Remove…

7 User Intent Categories Applied to All Content

Branding Exploratory Access Resources Transactional Informational Connect / Engage Wayfinding
03

Recommended Action Framework

Every page and link in the audit receives one of six action labels. These drive every decision about what stays, what changes, and what goes.

Keep

Content is accurate, useful, and correctly placed. No changes needed.

Rewrite

Content is valuable but outdated or unclear. The page stays; the words change.

Retitle

Link text or page title is misleading. The content is fine — the label isn't.

Merge

Multiple pages serve the same purpose. Consolidate into one destination.

Reorganize

Content is useful but in the wrong section. Move it; don't rewrite it.

Remove

Content provides little or no value to visitors. Flagged for deletion or archival.

04

Navigation Restructure

The current site has 7 flat navigation items, several of which use institution-facing language. The proposed structure reduces to 6 clearer, visitor-focused sections.

05

Proposed Global Nav & Sitemap

A three-level hierarchy: nav label → subpage → content sections within subpages.

Visit
Plan Your Visit
What to Expect
Location & Hours
Accessibility
Reading Room Guidelines
Meeting Room
Research
Start Your Research
Research Guides
Research Help
Online Resources & Databases
Image Ordering
Fees & Policies
Collections
Themed Collections
O. Henry, Community Archives…
Types of Collections
Photos, Maps, Manuscripts…
Online Collections
Oral History & Video
Exhibits & Events
Exhibits
Current & Traveling
Online Exhibits
Videos
Events
Upcoming Programs
Get Involved
Community Archives
Share Your History
How to Preserve Materials
Preservation Guides
Volunteer / Donate
About
About AHC
What Is an Archive?
Who We Are / Staff
Our History & Timeline
History of the Building
Contact Us

Utility bar: Search · Spanish · Donate/Volunteer CTA · Library Login  |  Footer: Contact Us · Plan A Visit · Policies · APL · Social · Newsletter

06

Content Rewrites — Before & After

For each of the 6 navigation sections, we've mapped what exists today against what the proposed nav structure requires.

Before — Location (Current Site)
Rewrite
APL branch system page — minimal AHC-owned content. Hours & address widget is APL controlled.
Hold
One upcoming event pulled from calendar widget
Rewrite
No Reading Room guidelines visible
Rewrite
No accessibility information for visitors
Rewrite
No parking or transit detail
Redirect
No guided tours info — orphaned page not linked here
Rewrite
Meeting Room buried in footer — not findable in nav
After — Visit (Proposed Nav)
User intent
"I want to come in person and need to know what to expect."
Plan Your Visit
→ Understand the Reading Room · Find address, parking & hours · Accessibility accommodations
Location & Hours
→ Find address, parking, and hours
Reading Room Guidelines
→ Use materials responsibly and confidently
Accessibility
→ Understand physical and service accommodations
Meeting Room
→ Know how to reserve a room
Before — Research (Current Site)
Remove
Opens with dated move notice (Sept 2025)
Rewrite
Staff-facing tone — uses "customers" instead of visitors
Keep
Subject Guides — 13 topic-based guides listed
Rewrite
Reference Services — fee structure ($66/30 min) needs clearer framing
Keep
Online Reference Tools — databases & catalogs
Redirect
What to Expect — Reading Room rules (belongs under Visit)
Rewrite
No clear entry point for new users unfamiliar with archives
After — Research (Proposed Nav)
User intent
"I want to find information about Austin or Travis County."
Start Your Research
→ Understand what's available · Where to start
Research Guides
→ Understand available materials by topic or community
Research Help
→ Ask questions or request staff research assistance
Online Resources & Databases
→ Find and access materials online
Image Ordering — Fees & Policies
→ Understand costs, limits, and requirements
Before — Collections (Current Site)
Rewrite
Reads as internal inventory, not a discovery page for visitors
Keep
Architectural Archives — project detail, fees
Keep
Archives & Manuscripts — 1,200+ collections
Keep
Austin Files — subject, biography, house files
Keep
Maps — 1,000+ maps, includes duplicating fees
Rewrite
Periodicals, Photographs, Video — inventory style, not visitor-friendly
Rewrite
No orientation for new visitors — no "what is a collection?" framing
After — Collections (Proposed Nav)
User intent
"I want to explore what materials you have."
Themed Collections
→ Explore topic or community-based collections (O. Henry, etc.)
Types of Collections
→ Browse by format: Photographs, Maps, Manuscripts, Oral History
Online Collections
→ View digitized materials remotely
Oral History & Video
→ Access recorded voices and stories
Before — Exhibits + Events (Separate Nav Items)
Rewrite
Exhibits and Events are two separate nav items — creates fragmentation
Rewrite
Exhibits intro: 2 sentences, minimal framing for new visitors
Keep
Current: Unboxing the Archives (Oct 2025–May 2026)
Keep
Online Exhibits: 20+ past exhibits with descriptions
Hold
Austin Treasures: flagged "temporarily unavailable"
Rewrite
Events: APL branch page, single widget, no AHC-specific content
After — Exhibits & Events (Merged)
User intent
"I want to engage with history through stories, events, or media."
Exhibits
→ View current, traveling, and online exhibits
Videos
→ Learn through recorded content
Online Exhibits
→ Explore exhibits remotely
Events
→ Participate in upcoming programs and activities
Before — Outreach (Current Site)
Rewrite
Label "Outreach" is institution-facing — visitors don't think of themselves as outreach targets
Keep
Community Archives Program — strong content, clear mission
Hold
African American Archivist — temporarily unavailable
Keep
Asian American Archivist — detailed, rich content
Keep
Mexican American & Latine Archivist — project details
Rewrite
No how-to-preserve-materials content despite high visitor interest
Rewrite
No Volunteer / Donate CTA visible on page
After — Get Involved (Proposed Nav)
User intent
"I want to participate, contribute, or support the Center."
Community Archives
→ Contribute stories, copies, or oral histories
How to Preserve Materials
→ Get format-specific preservation advice
Volunteer / Donate
→ Give time, expertise, or financial support
Before — About Us (Footer Only)
Rewrite
About Us exists only in the footer — not accessible from the main navigation
Keep
Mission statement — present but buried deep in footer
Rewrite
No "What is an archive?" explainer for new users
Rewrite
Staff directory — contact page only, no role descriptions
Keep
AHC History page — exists but not surfaced in nav
Redirect
Building history — not linked from main content
Rewrite
No timeline page; Contact Us is footer-only with no form on About page
After — About (New Top-Level Section)
User intent
"I want to understand who you are and why you exist."
About AHC
→ Mission, What Is an Archive?, Who We Are / Staff
Our History & Timeline
→ Understand how the Center developed over time
History of the Building
→ Learn about the historic Faulk Building
Contact Us
→ Ask a question or reach the right person at AHC
07

Content Labeling & Accessibility

Navigation Label Changes

Retitled
Reproductions → Image Ordering

Clearer task-based label for users seeking copies of archival materials.

Renamed
Outreach → Get Involved

Reflects community participation intent — visitors contribute, they aren't "outreach targets."

Merged
Exhibits + Events → Exhibits & Events

Consolidated into a single nav item to reduce top-level clutter.

Redirected
Guided Tours → Visit

Eliminated orphaned page; consolidated under Plan A Visit where visitors look first.

Alt Text Audit — WCAG AAA

⚠ Site-Wide Finding

No images across the current main navigation pages have alt text — a gap that affects screen reader users and fails WCAG AAA requirements.

What We're Addressing
  • Writing descriptive alt text for all content images
  • Using empty alt="" for purely decorative images
  • Preserving spatial language: "left-center foreground"
  • Targeting WCAG AAA compliance across all reviewed templates
08

Link Inventory — Metrics

221
Total URLs
61
Flagged Remove
61
Needs Review
28
Keep
16
Redirect / Retitle
7+
Rewrites
By Action
Remove
61
Review
61
Keep
28
Redirect
10
Retitle
6
Rewrite
7
Merge
1
By Page / Section
Collections
60under review
Research
5432 labeled
Reproductions
5150 labeled
Outreach
2727 labeled
Exhibits
2221 labeled
Locations
77 labeled
9

Next Steps

01
Hybrid card sort — recruitment & setup
Begin recruiting participants. Goal: validate proposed nav labels with new and returning visitors.